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16 February 2015

22 Visions for Understanding the Company of the 21st Century

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Where is the business world evolving to, after the disruption caused by technology and internet in all areas of economic activity? 22 leading authors give us the answers. Find out who’s behind the book Reinventing the Company in the Digital Age.

The impact of the technological revolution



In connection to technological revolution, Philip Evans (Boston Consulting Group) discusses in his article “From Deconstruction to Big Data: How Technology is Transforming Companies”, the role that big data plays in the new economic scenario. Meanwhile, Kenneth Cukier (The Economist) says in “The Big Data and the Future of Business” that no area of human activity or industry is immune to the total reorganization that big data brings.



Geoffrey Moore (Geoffrey Moore Consulting) in his article “The Nature of the Firm (75 Years Later)” uses the influential text written by Ronald Coase in 1937 to explain how the digital economy alters hierarchical management structures. For his part, Professor Haim Mendelson (Stanford University) in “Business Models, Information Technology and the Company of the Future” states that information technology will have a profound impact on future business models.

People, talent and culture



As for social change, Professor Stewart D. Friedman (Wharton Business School) examines in “Implications of the Revolution in Work and Family” the radical changes in values and aspirations for career and family of the coming generations. Chris Warhurst and Sally Wright (University of Warwick) maintain in their article “If it’s Innovation you want, Think about Job Quality” that the quality of employment is a prerequisite for innovation and that a combined approach of quality employment and organizational innovation would not only desirable but also feasible for many companies.



In the digital era, collaboration has becomes a keyword;  co-create, co-work, sharing, co-design and co-thinking, all in a context of diversity,  encourages creative thinking, as is put forward by Celia de Anca and Salvador Aragón (IE Business School) in Diversity and Tribal Thinking in Collaborative Organizations.” Diversity must also mean gender, concludes Alison Maitland (London Cass Business School) in “A Gender Power Shift in the Making”.

Customers and Markets



For George S. Day (Wharton Business School), author of “Reinventing Marketing in the Digital Age,” the important role of consumption analysis and big data will involve the transformation of the role of marketing director. For his part, Professor Joan E. Ricart (IESE Business School) explains in in Business Models in the Companies of the Future” how our hyper-connected world is opening up to innovation in business models.



In “The rise of New Multinationals”, Esteban Garcia-Canal (University of Oviedo) and Mauro F. Guillén (The Lauder Institute, Wharton School) investigate how the proliferation of a new class of multinationals have sprung up as a result of globalization, technological change and growth in emerging countries.

Leadership, Strategy and Management



Business leaders of tomorrow will also change. Therefore, it is imperative that company boards continually evaluate leadership and company strategy, as illustrated by William M. Klepper (Columbia Business School) in “Governance and Managing Change in the Company of the 21st Century”. In the same vein, in “The Organization of the Future: a New Model for a Faster Moving World”, John P. Kotter (Harvard University) says the greatest challenge is to remain competitive and grow profitably in an environment of increasing turbulence.



In “Open Innovation: Striving for Innovation Success in the 21st Century”, Professor Henry Chesbrough (Haas School of Business, University of California at Berkeley), states that open innovation will extend beyond the collaboration between two companies, and it will be important for the design and management of innovative communities.

Carol A. Adams (Monash University) asserts in “Sustainability and the Company of the Future” that the increasing complexity in the world of business requires companies to evolve integrated thinking strategies.

Banks, meanwhile, face an increasingly demanding profound technological and cultural change, says Francisco González (Chairman and CEO of BBVA) in “Transforming an Analog into a Digital Company: the Case of BBVA”.

Workplaces and Cyberworkplaces



Herzog & de Meuron’s article “A Single Building and a Multifaceted Town: BBVA Madrid, a Workplace for the Future”, describes the formulation of urban and architectural ideas behind BBVA’s ambitious corporate headquarters project in Madrid.

Peter Thomson (Henley Business School) argues in “New Ways of Working in the Company of the Future” that the ongoing technological revolution has as brought about as many changes in the way we live and work in a single decade as the industrial revolution did in over a century.

Meanwhile, The BBVA New headquarters Team’s  “New workplaces for BBVA: Promoting a Culture of Collaborative Work”, underlines how the construction of a new headquarters arises from BBVA’s strategic objective to drive forward towards a culture of technology supported, flexible, open collaborative working.

By Dory Gascueña for OpenMind


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