In recent years BBVA has built new headquarters at various different sites. This article provides a glimpse of how this process took place at our group headquarters in Madrid. The original reasons for the move were economy and efficiency. But it was subsequently decided to use the new headquarters as a strategic tool to bring about a shift towards a culture of collaborative work. This far more flexible and open corporate culture—strongly supported by technology—nurtures collective intelligence and encourages innovation. The “New Approaches to Work” project linked to the newly built BBVA headquarters focuses on the functional and personal needs of everyone working at BBVA. The aim is to guide the entire organization towards the goal of becoming the best—and first—genuinely digital bank; a bank capable of turning information into knowledge and offering a memorable and unique experience to each of its customers.