A Gender Power Shift in the Making

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The author Alison Maitland examines the subtle shift away from the Western male domination that characterized much of the last centuries. She explains that this shift is manifesting itself in many different ways: the feminization of leadership styles, the decline of hierarchy and trust and the rise of soft power, the importance of female purchasing power, the disruptive impact of the internet on business models, the shift of economic power from West to East, and the change in roles and attitudes (especially men’s) towards work and family life. Companies that wish to thrive in the future would do well to take action on these trends, as the gender power shift that is starting to happen in twenty-first-century companies will be an indisputable triumph for economic and social progress if it enables women at every level to realize their true potential.