Diversity and Tribal Thinking in the Collaborative Organization

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Professors Celia de Anca and Salvador Aragón examine how collaboration has become one of the watchwords of the digital age, and how co-creation, co-sharing, co-working, co-design, and co-thinking are now key elements in a new form of economic activity. This is commonly referred to as the collaborative economy, with people increasingly organizing their lives on a collective basis, mixing their private and professional existences, and operating in small groups akin to traditional clans that can just as easily function on a neighborhood basis or at the other end of the world, as though the global and local were just one continuum. This collective mind-set has changed our traditional understanding of diversity, expanding into new cultural identities in which, in addition to identities of origin, new, aspirational ones emerge. Anca and Aragón call this “tribal behavior” and look at how it can be channelled into economic activity, integrating it in the process into systems to successfully explore and exploit new business scenarios, as well as developing new business models.