Professor Ricart explains how our hyper-connected, digital high density world is opening up to innovation in business models. Although it is difficult to predict exactly what innovations the future holds regarding business, he catalogs possible emerging business models. These are concentrated in several groups. The first has the premise that anything that does not create value for the consumer should be removed. The second group is “platforms” business models that serve two or more markets simultaneously. A third group is the “global business” opening up to rapid international growth. He underlines the importance of the “pursuit of excellence” focused on developing innovation in order to promote virtuous circles, which is the primary goal of any good business model.