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09 March 2015

A Company for People: Culture, Diversity and Family

Estimated reading time Time 2 to read

Technology will dictate the running and foundations of the new company. However it needs a basic tool: people. People are the key to transforming the business world: they plan and implement change. How will managing people, talent and corporate culture evolve in the new company? Innovation, diversity, gender equality and collaboration are some of the key concepts to describe the new labor scenario.

The company of the future will be an innovative organization at all levels. Job quality is an essential resource for encouraging innovation. Sally Wright and Chris Warhurst (University of Warwick) believe that innovation is currently misinterpreted, and that its catalysts have not been properly analyzed. For them, there exists a different model: organizational innovation, where companies need to rethink the management and organization of its employees.

To view this and other illustrations related to the section “People, Talent and Culture” of the book Reinventing the Company in the Digital Age, click here for the entire collection of this chapter.


Another aspect directly related to people and their role within the company is the evolution of gender and the roles people play. In her article, Alison Maitland (Cass Business School) analyzes the transformation of the western model of male domination of the past. A change that is still somewhat intangible, but one with very diverse manifestations: leadership styles will feminize, hierarchies will weaken as soft power thrives. Women can develop their true potential that is essential for the change that is already occurring, leading to the consolidation of social progress.

Inevitably, in the full revolution of gender roles at home and at work, professional and family decisions are affected. This is Stewart Friedman’s (Wharton School) thesis, who emphasizes the crucial role of organizations and social institutions, which have to be able to cultivate a flexible and productive workforce, while facilitating the family aspirations that allow the next generations to emerge.

Meanwhile, Celia de Anca and Salvador Aragón (IE Business School) have much to say about diversity, which is not only a matter of gender. In an increasingly collaborative economy, people organize their lives on a collective basis, operating in small groups similar to traditional clans. This mentality has changed our view of diversity, which now includes new cultural identities, where what matters is not only origins but also aspirations.

Click here for all items mentioned in the text.

Dory Gascueña para OpenMind


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