In his roles as Chief Innovation Officer and Professor of Information Systems and Innovation at IE Business School, he aims to provide a coherent response to the challenges, problems, and opportunities of innovation within the company. From a research perspective, he defines innovation as an intersection between market, organization, and technology. He has published about digital convergence and society, the development of new services based on emerging technologies, innovation governance in the organization, and the role of diversity in organizational innovation. He has also been lecturing at the Business School faculty since 1997.
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