M.A. in Engineering (Product Design), Stanford. As a practice lead at IDEO’s Munich office, Pascal Sobolworks with clients to find and tap into opportunities for growth. He helps major enterprises, among them P&G, Daimler and BBVA to shape strategies and then guide them through the concept stage and all the way to implementation. He is particularly interested in the areas of energy and mobility, where technology, human needs and sustainability merge to open up new ways forward. Pascal worked for IDEO in the U.S. and the UK before returning to his native Germany. Previous jobs include scientific research for Daimler and Stanford University and car design for GM/Opel. He holds a diploma in Theoretical Physics. A self-confessed car nut, his collection of project cars has recently shrunk in inverse proportion to his growing family.
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