Rohit Khanna is the Founder & Managing Director of Catalytic Health- a leading healthcare communications, advertising & strategy agency based in Toronto with satellite offices in Montreal, Boston, and London. With close to 20 years of client experience in sales, marketing and commercial operations, Rohit works with pharmaceutical, biotech and medical device companies to help their brands achieve maximal awareness, adoption and utilization. Rohit has helped launch, develop strategies and promotional tools for medical device companies who work with a wide variety of surgical specialties. He has also worked with clients to launch or re-stage numerous brands into the pharmaceutical marketplace.
He is also the Founder of Catalytic Health Incubation—which is a healthcare startup incubator providing early-stage seed financing and support to innovative companies in the life-sciences arena. Catalytic Health Incubation has taken equity positions in numerous healthcare startups over the years and helped them obtain critical venture capital financing to grow their business with an eye towards either IPO or private acquisition.
An accomplished strategic thinker, Rohit has written dozens of articles on issues and subjects pertaining to healthcare in the 21st Century. He is a conference reviewer for the American Marketing Association (AMA) and the European Marketing Academy–providing input to help shape conference programs. He is also a project advisor to the Queen’s School of Business and Johnson Graduate School of Management at Cornell University where he oversees life-science related projects from Executive MBA students.
Rohit is a regular contributor to Pharmaceutical Market Europe—a monthly print publication providing insight, commentary and analysis on issues and hot topics that affect the way life-science companies address the ongoing challenges of today’s complex markets. He also contributes a monthly online column to PMLive –the digital channel for Pharmaceutical Market Europe. Rohit has also contributed written content and thought leadership to Pharma, Medtech Boston and eyeforpharma which are all hubs for senior-level pharma executives, patient advocacy groups and other health experts to exchange ideas and stay up to date with shifting trends and practices within the pharmaceutical industry.
He is a board member of the Board of Directors of the Ontario Pharmaceutical Marketing Association (OPMA) and has guest lectured at Business Schools on the subject of Marketing Communications, Strategy & Theory and spoken at TEDx events on the subject of healthcare. He has also served as a mentor for the prestigious 3DS Conference at Tufts School of Medicine where young innovators and entrepreneurs are invited to present new startup ideas in the field of healthcare and with MIT and the White House aimed at the “Blue Button” problem which is an international movement to engage patients in their health through access to their health data. Rohit also serves as a task force member for ISPOR, providing input on consensus documents related to outcomes research methods or use of outcomes research in health care decisions.
Rohit holds a B.A. in Psychology from McGill University, an M.B.A .from Queen’s School of Business and an MSc. in Health Economics, Policy & Management from the London School of Economics & Political Science.
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