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George S. Day

The Wharton School, Philadelphia, USA

George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing and co-Director of the Mack Institute for Innovation Management at the Wharton School of the University of Pennsylvania. He was previously the Executive Director of the Marketing Science Institute. He has been a consultant to numerous corporations, and he is the past chairman of the American Marketing Association. has authored eighteen books in the areas of marketing and strategic management. His last book is Innovation Prowess: Leadership Strategies for Accelerating Growth (2013).
He has won ten best article awards and one best book award, and two of his articles were judged to be among the top 25 most influential articles in marketing science in the past 25 years. He was honored with the Charles Coolidge Parlin Award in 1994, the Paul D. Converse Award in 1996, the Sheth Foundation award in 2003, and the Mahajan Award for career contributions to strategy in 2001. In 2003 he received the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award. In 2011 he was chosen as one of eleven “Legends in Marketing.”

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