Presentation of the book “Reinventing the Company in the Digital Age”

The Group Executive Chairman of BBVA, Francisco González, has presented the book 'Reinventing the company in the digital age'. Three other authors of the work, Philip Evans (Boston Consulting Group), Alison Maitland (LondonCass Business School), and Celia de Anca and Salvador Aragón, both from IE Business School, collaborated in the presentation.