Reinventing the Company in the Digital Age

Big Data, female leadership and the culture of the new company. These were the main ideas coming from the launch of Reinventing the Company in the Digital Age. Francisco González, Chairman of BBVA, along with the book’s participants Celia de Anca and Salvador Aragón (IE Business School), Alison Maitland (London Cass Business School) and Philip Evans (Boston Consulting Group) presented some of the arguments about the digital transformation collected in the latest book of the OpenMind collection.