Reinventing the Company in the Digital Age
Francisco González, Chariman of BBVA and Professors Thomas W. Malone ("How the Internet is changing the way we work") and Yochai Benkler ("Distributed innovation and creativity, peer production and common communities in the online economy") participated at the global launch event of the book "Reinventing the Company in the Digital Age" at the MIT headquarters in Boston.
The perception of the immense potential of the Internet to change our lives, together with its barely controllable nature, is combined to produce great hope and deep concern. The book analyzes these subjects trying to obtain some perspective, gathering a collection of essays from indisputable experts on the subject. Jason Pontin, editor-in-chief of MIT Tech Review, moderated the debate among the three authors of the book.