Global futurist with a long track record of assisting blue-chip organisations to shape strategies and understand the core concepts driving tomorrow’s successful brands.
Born in Denmark, Kjaer’s Scandinavian roots inform her value system and she strongly believes that the business case for the ‘Good Life’ will drive 21st century society. Her socioeconomic and cultural insights span everything from money, transport, technology and sustainability to work, health, FMCG and ‘the next big thing’ in consumer culture. A frequent keynote speaker at international conferences and a figurehead in the global forecasting community, she says: “The future is not some place we go but one we create”.
She is also the founder and CEO of London-based trend management agency Kjaer Global, her clients include Accenture, BBVA, Dell, Ericsson, IKEA, McKinsey, Marks & Spencer, Nielsen, P&G, Sony, Telefonica, Toyota, T-Systems and Unilever.